Football moves millions of people. It fills stadiums, flows through cities, and creates a sense of belonging. In Italy, Serie A is much more than a championship: it is a shared space followed by fans, families, and communities.

It is within this context that Team Up x the Ocean was born: the initiative through which Ogyre and Lega Serie A are joining forces for the Ocean on the occasion of the 38th matchday of the season.

The goal is simple and concrete: to bring the issue of marine pollution beyond the spaces where it is usually discussed, entering a widely followed and shared arena, and turning the attention generated by football into awareness and participation.

Because protecting the Ocean is not only a matter for those who live by the sea. It concerns cities, local areas, daily habits, and the collective choices we make.

Protecting the Ocean is not a distant challenge. The waste that ends up in the sea tells the story of everyday choices, consumption habits, inadequate waste management systems, and territories where local communities often find themselves on the front line.

That is why speaking about the Ocean during a Serie A weekend means moving beyond the traditional spaces of sustainability and bringing the message to where people are already gathered, engaged, and connected.

Team Up x the Ocean was created to remind us that every action can contribute to a greater impact. Not only through the direct collection of waste, but also by spreading a more conscious culture — one that recognizes the connection between our actions and the health of marine ecosystems.

As Antonio Augeri, Founder of Ogyre, stated:

“It takes everyone’s contribution to create real impact. Every choice, every action, every share has value, and in some way, it reflects on the long-term wellbeing of the Ocean. This is not a match to watch. It is one to play.”

Ogyre is the first global Fishing for Litter network committed to recovering marine and coastal waste together with fishers and local communities in Italy, Brazil, Indonesia, and Senegal.

Its model is built on direct collaboration with those who experience the sea every day. This approach brings together environmental and social impact. On one hand, it helps remove materials that threaten ecosystems, biodiversity, and coastal communities. On the other, it recognizes the role of fishers and local operators, creating new forms of participation and shared responsibility.

Sustainability needs to move beyond its usual circles. It needs to reach different audiences, including those who are not actively looking for information about the environment, marine waste, or Ocean protection.

The collaboration with Lega Serie A responds exactly to this need: using one of Italy’s most followed platforms to amplify an urgent message and make it accessible.

During the 38th matchday of the championship, fans will be reached through a multichannel distribution strategy designed to activate different touchpoints and formats: from stadium big screens, where the 30’’ #TeamUpxTheOcean video will be shown, to television, with a dedicated graphic aired just before kick-off and also mentioned by DAZN and Sky commentators. The message will also be amplified across Lega Serie A’s digital channels, including social media, the official website, and the Radio TV Serie A channel.

In this way, millions of fans will be exposed to a direct invitation: to discover Ogyre, join its community, and support fishers and local communities in the collection of marine and coastal litter.

It is not just about communicating a problem. It is about amplifying a concrete opportunity to take part.

The language of sport is built on teamwork, commitment, and continuity. These are the same elements needed to face a complex environmental challenge such as Ocean pollution.

Team Up x the Ocean brings this parallel to the heart of the campaign: no result is achieved alone. Every contribution counts when it is part of a collective, organized, and measurable action. Join the mission

Initiatives like Team Up x the Ocean matter because they create new connections between different worlds and bring Ocean protection into spaces of strong collective attention.

In this way, football becomes an opportunity to broaden the conversation and remind us that the match for the Ocean is not being played somewhere else. It is being played here too. In every choice, every action, and every community that decides to play its part.